Research Should Inform Design: Does Your Creativity Have Scientific Roots?
As Media Psychologists, we allow research to inform the development, design and use of media technologies. The application of this psychological science allows us, as researchers, the ability to harness the power of nascent technology and apply it to your project’s needs. As technology continues to change, human fundamentals do not. Therefore having this field be the foundational bricks that built our practice, media psychology functions as the lens to which we see the world evolving with technology.